About REAL Man Inc.

The mission of REAL Man Inc. is to promote an important message that is very much needed in our society today. It is designed to help boys and men of all ages to develop an understanding of what it truly means to be a real man.




About the “Inc.”  ~  What does it mean?

Why the Inc.?  ~  It stands for “incorporated,” but not in the way you might think.  The mission of REAL Man Inc. is not only to get boys and men to read the message, but to reflect on and incorporate that message into their daily lives. 

       Becoming a real man is not something that you can merely pay lip-service to.  It is something that you must believe in, and more importantly, it is something that you must live out: in your words and in your actions.  Making a commitment to being a real man is not merely a decision; it is a way of life. 




About the Paw Logo  ~  What does it represent?

Why the paw logo?  ~  There are two reasons for the paw print logo. Firstly, the paw logo has been the symbol of several of the football programs in which I have had the opportunity to coach over the years.  It also is a very popular logo for many high school athletic programs throughout the country.  Given my personal experiences, and also the coincidence that there are both four fingers in a paw and four letters in the word “real,” the paw-print logo only seemed like a natural fit.

        Secondly, the paw is a symbolic image.  As is the case with a footprint, a paw-print is a visible sign that someone or something was here.  It is an imprint: an impression left when one has passed through a particular area with a certain amount of weight.  The paw-print is symbolic of having an impact and of leaving one’s mark on the world in which one lives. 

        One of the components of being a REAL man is to live a life that matters.  This means living respectfully, responsibly, and honorably.  It means dedicating yourself to a life of personal excellence and social significance. 

        Living a life that matters is about going above and beyond the individual confines of your own life, in order to reach out and help enhance the lives of those around you. It is about positively affecting the lives of others and leaving your mark on the world in which you live.










Make an impact and make an impression.

Leave a legacy and leave your mark on this world. 

Walk through life with depth and gravity

and leave your footprint… or in this case …

your paw print … on the world through which you pass.





  About REAL Man


  R espect all people,  

  E specially women.

  A lways do the right thing.

  L ive a life that matters.







© Copyright ~ Frank DiCocco ~ 2010





Be the REAL  Deal.


Be a REAL  Man.

    Be  a  REAL  Man!

“You will be known forever by the tracks you leave.”


~  Dakota Saying